Mobile marketing is important, but it can be difficult to figure out how to create and implement a plan. Take the time to research the different codes, applications, techniques and formats for each marketing tool before you make the decision on which to use. This article will give you great advice about mobile marketing, so you can create a plan that works for you.
 
Put your customers first. Understanding the wants and goals of your customers is the basic premise of mobile marketing. If you cannot get a handle on what it is your customer wants, you will not make any gains from them. Learn as much about them as you possibly can to be most successful.
 
Short and sweet is an important key when it comes to appealing to all of your consumers. Your message must come across loud and clear to your customers. This allows them to understand, relate to and absorb it much faster.
 
Link your social networking website pages to your business webpage. Don't forget to link your business website to your social networking sites as well. This will make it easier for your customers to find you. They are unlikely to search for your social presence, but if you include a link, they can easily find the page.
 
When you link your mobile marketing ads back to your website, it's important to supply links that work for both older mobile phone browsers and the newer smart phone and tablet browsers. If you have included flash on your website, only put a link to a mobile version.
 
Make sure you send text messages at reasonable times. As much as a customer likes your product or service, and no matter how exciting the promotion is, they are not likely to be pleased by a late night or early morning text message.
 
Consider utilizing picture-to-screen technology in your mobile marketing campaign. When you do this, your customers will be able to use their mobile phones to add photos. Photos are then sent and posted to a digital screen. The photos that are received can be shown on a television monitor or digital billboards.
 
Do all the research you can on your audience. Instead of assuming what your audience wants to hear, take the time and find out what their likes and dislikes are. Determine whether phone or computer messages will be more effective. What mobile platform is their cell phone? Find out lots of information about the audience you are trying to target, you will be more successful in reaching them.
 
To recruit testers, ask friends and family. Have them test your site out for simplicity, the effectiveness of your ads and other parts of your campaign. You could even pay someone to test it for you if you want an unbiased opinion.
 
As you have seen, it's important to understand how to implement these mobile marketing techniques to best suit your business. With this you know what fits your own personal business needs, it makes things easier for you. Follow this advice and you'll have a head-start on the competition.
Comments

Professor Jon Beaupré of California State University Los Angeles Mobilizes Student Participation in Interactive Open Forums with Trumpia's Text-to-Screen Feature


Los Angeles, CA -- February 20, 2013

Cal State LA Professor, Jon Beaupré, utilizes Trumpia's text-to-screen feature to engage students, spark more interest with course topics, and encourage participation during live panel discussions.

Beaupré, a seasoned professional in broadcast journalism and long-time professor of CSULA, believed there was a shortage in educational tools that allowed for a more dynamic learning environment. He saw Trumpia as a solution that would not only appeal to students, but as one that would help open up classroom dialogue.

For his TV Film course, Intro to Broadcasting, Beaupré invites local TV, film, media, and broadcast professionals from the Los Angeles area to participate as a panel of speakers. His students are able to text open-ended interview questions with their mobile phones to a large projector screen and the panel, in turn, answers aloud. This encourages even the most timid students to partake in an interactive, social activity and voice their thoughts publicly.

Beaupré is able to track responses by using Trumpia's platform to export messages, and rewards credits to all participants. Beaupré's unconventional teaching methods are well-received by his students, and they embrace the technological style of the class. Beaupré says that he has never been a fan of traditional lecturing, and tools like text-to-screen have revived his love for teaching again.

"I understand that students are going to be texting in class regardless of classroom regulations, so I want to be able to turn that distraction into something productive," said Beaupré. "More importantly, I'm seeing that Trumpia's mobile features, like text-to-screen, are effective, affordable tools that urge students to join the classroom conversation."

"This is a terrific example of how versatile our multi-channel messaging solution really is," said Ken Rhie, CEO of Trumpia. "I commend Professor Beaupré for exploring the educational applications within classroom contexts."
 

About Professor Jon Beaupré

Jon Beaupré is a voice and performance consultant for radio and television performers, and teaches in the TV Film and Media Studies Department at Cal State L.A. Beaupré, a radio producer and reporter and frequent contributor to local and internationally-syndicated programming from his home in Los Angeles, also conducts workshops and seminars with the Associated Press Radio and Television Association. He has been a fixture on the convention circuit, teaching workshops at a wide range of specialty journalism and broadcast conventions and stations on both coasts of the United States.

About Trumpia

Trumpia is the leading web-based multi-channel marketing platform, committed to helping businesses grow and stay well-connected with their customer base. Trumpia integrates mobile text, email, social media, voice broadcast, and instant message to give businesses and organizations greater reach, greater responses, and greater results.

Trumpia also provides a White Label Reseller Program, Affiliate Program, and Developer API. Sales and support teams are available to serve customers seven days a week -- Monday through Friday, 6:00 am to 6:30 pm, and Saturday and Sunday, 8:00 am to 4:00 pm PST. For more information about Trumpia's All-In-One platform or API, visit http://www.trumpia.com, or call +1-888-707-3030.

 
Comments
You may have heard about mobile marketing, but not be quite sure what it is. Businesses have a variety of tools available for use in a mobile marketing campaign. With all of the different ways to promote your business via mobile marketing, it's probably difficult for you to figure out where you should start. In this article, we'll provide the basics to help you out.
 
Emphasize the access to special deals and the potential savings when you are soliciting subscriptions to your mobile marketing campaign. You should get the word out on social networks or in other ad forms. If your campaign is perceived as helpful, many people will sign up. Present it as a popular and fun way of staying updated about your offers.
 
Once you have succeeded with a mobile marketing campaign, then you can begin experimenting with new strategies. In this case, you should measure your campaign's success by its longevity and not the number of sales it produces. Follow the formula for a long-term successful campaign to build a new one.
 
Sending out mobile emails can really help you reach your customers while they are on the go. Because of this, keeping all emails friendly to mobile devices increases their effectiveness. Have phone numbers to click on in the place of links, and ensure that any links you do post lead to mobile friendly pages. The easier your emails are to read from a cell phone, the more valuable people will see you.
 
MMS, otherwise known as Multimedia Messaging Service, is an excellent tool that you can employ to deliver coupons in order to reward your customer base, or attract new customers. You can include certain promotional codes with the coupons that you send out. You can link these codes to a mobile site with a tracking code. Offering coupons will entice new customers to your business and at the same time, reward those who are already established customers.
 
Though many mobile users are connecting to the Internet, as well as using text messaging, that doesn't mean that all these users understand text message abbreviations. If your customers are unable to make sense of your promotional text message, they will simply disregard it, which equates to lost sales opportunities.
 
Make it your goal to have your ads go viral. The power of your mobile campaign is multiplied if your customers like your content enough to share it with their friends.
 
A/B testing is a great tool you can use for mobile landing pages. Testing is crucial to determine what is and is not working for visitors to your mobile page. Develop at the same time, two platforms for your mobile page (A/B), and see what platform is most effective with your consumers. Move forward with the most successful of the two.
 
Yes, mobile marketing is quite a subject. Every business is marketed and run differently from the next. Something that proves useful to one enterprise might not mean anything to another. The tips you have seen are a great starting point for building your plan.
Comments

 

It is, normally, pretty difficult to find a target audience that is as focused and easy to cater to than mobile marketing. People are on smart phones all day long and what better way to get your message out, than to the device that they hold closest to themselves each day. Check out some of the best tips in this article.
 
Use proper grammar even though a lot of the mobile world doesn't focus on it. Using abbreviations and net speak like "LMAO" is just not how you want to conduct business. Be the consummate professional here and always work on using good grammar instead of slang or acronyms in your content.
 
Even though it is important to be brief in cellphone communications, do not incorporate TXT shorthand in your messages to customers. Regardless of its overall acceptance, TXT abbreviations are unprofessional. You may find that customers who accept shorthand are counterbalanced by an equal number that take offense or are turned off by it. Avoid the whole balancing act and stick to proper language.
 
You need to be certain that you're describing a benefit well to people in mobile marketing. It's not enough just to be short and to the point. You also need to be very poignant as to what you're speaking about. This means directness is required in telling a customer exactly how they will benefit by following your link.
 
A key tip for mobile marketing campaigns is to restrict the quantity of offers transmitted to your list. Distributing offers too frequently dilutes the sense of urgency you might otherwise be able to create in the minds of subscribers. Generating a sense of scarcity encourages your targets to take advantage of offers each time they are presented to them.
 
Keep mobile marketing to regular business hours or your customers will think their receiving spam mail. Marketing customers at inconvenient times will cause them to delete the message and ignore future emails. Unless it's vital for a specific target audience send your emails at normal business hours.
 
Maintain your program. There is nothing more disappointing for a customer than to sign up for a mobile marketing campaign and never hear anything from the company. Take the time to send customers a message at least once a week, even if it just something simple, like telling them you are glad to have them aboard.
 
When sending out a reminder message in mobile marketing, you should always wait around two or three hours before the event of which you're reminding people. Sending out those reminders day in advance instead is simply going to cause people to forget about them. Your efforts will be wasted here.
 
Make sure your mobile marketing has a clear path to unsubscribing. There are legal ramifications to not having an apparent opt-out on every single piece of mobile and digital marketing, so develop your opt-out system at the same time that you are developing your subscription system. Each system handles this differently, but opt-outs can be done by clicking a hyperlink or by texting a word like 'unsubscribe' to a mobile short code.
 
In conclusion, marketing is not easy and neither is catering to your intended audience. There is a lot of great information in this article to help you understand what mobile marketing is and how to best use it for your own plan. Hopefully, you will be able to start using it today.
Comments

 

Facebook can be an never-ending vacuum of time. How many hours do you spend mindlessly scrolling and stalking through your friends list?

If you’ve ever wondered how much you browse on the social network, a new service measures your daily, weekly and monthly use. TimeRabbit, created by Breakpoint Software Development, works as a stand-alone Windows application to monitor your Facebook usage.

 

The average user spends nearly seven hours on Facebook each month.

The average user spends nearly seven hours on Facebook each month. While there are other browser plug-ins that track your online habits, TimeRabbit works on your desktop and is compatible with all major web browsers.

When you log in to Facebook, the application automatically starts its timer. The timekeeper stops five seconds after you navigate away from the site and can detect when you’re idle. Users can also view lifetime statistics to see just how many hours of productivity have been whittled away.

Kuba Udymowski-Grecki, owner at Breakpoint, says TimeRabbit may be able to help users fight their Facebook addictions.

How much time do you spend on social networks? Would you use TimeRabbit? Let us know your thoughts in the comments.

Comments
More

Free website powered by Beep.com
 
The responsible person for the content of this web site is solely
the webmaster of this website, approachable via this form!