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How To Be A Leader By Using Mobile Marketing
25.02.2013 15:45
Are you aware of mobile marketing? Have you made a marketing plan? If so, do you want to improve it? Is your marketing approach enhancing your bottom line effectively? Are you confident that you're making the best of your mobile marketing plan? If you get stuck when considering these questions, it's time to read this article.
 
Before starting any new mobile marketing campaign, be sure your first campaign is successful. Don't just focus on your sale numbers, but the lifespan of your campaign. When you start a new campaign, follow the same formula you used for your successful, long-term campaign.
 
There are many free apps you can give away to customers, but it's also not that difficult to create your own apps. You could create an application specific to your business and up the results of your mobile marketing efforts. There are a number of different features you can offer with your app.
 
You need to have a mobile website and a standard website for your mobile marketing. Some older phones require a mobile site to view properly and newer models can view a standard website, link to both in your mobile messages. Flash does not work with mobile devices.
 
Implement an A/B testing routine to find the most user friendly mobile page. It's not only important to test your website, it's important for your mobile landing page too. This way, you can see what works best for visitors. Make two distinct versions labeled A and B of your landing page, then test extensively to see which of the two lands you the most sales. Whichever one wins should be your permanent choice.
 
Your main focus with mobile marketing should be on maintaining your current clients, rather than trying to secure new ones. Your customers who are already interested in your product will be more likely to sign up for text messages or email updates that people who know nothing about your company. New customers often view mobile marketing as spam.
 
Keep your call to action simple. Keep in mind that typing information into a form is much easier on a PC than it is on the miniature keypad of a mobile phone. Make it easy to add oneself to your mailing list.
 
Register your business on all the social networking pages. This will help you get more exposure for your business. Start by building a solid core before expanding your social media presence for your business. To begin with, set up a Facebook account and a Foursquare business page.
 
Do not forget to use SEO with your sites that are designed for your mobile users. Streamline your mobile website, and use mobile specific SEO techniques. Get advice from Google and other mobile marketers.
 
Are you more informed when it comes to mobile marketing? Do you have a new plan or a better plan now? Can you now use things that work with your business? Do you know how to properly apply your plan? With any luck, the tips above should have created better answers.

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