28
Feb
Hammering Your Brand Into The Minds Of Your Customers Using Mobile Marketing
28.02.2013 10:48

 

You want to destroy the competition, in regards to your mobile marketing plan. You already may excel at other marketing methods, now you want to master this one. Read the advice given in this article and you will have the edge on anybody competing for your business.
 
Use high quality short codes in your mobile marketing efforts! This will ensure that you create your own brand of the short code you use, and you won't be sharing with another company that could easily utilize the system abusively, causing you issues in the long run. You will encounter a higher price, but that is the price of doing mobile marketing well.
 
Get a location. Using a defined location on your media and mobile marketing actually interests a lot of customers. They like knowing where a business is, should they ever choose to visit that area. Take advantage of this by informing your customers of your actual location, and watch their interest grow.
 
Find out what the interests of your customers are and then cater to them. Watch the statistics of their purchases and send out customized text messages to their phones, or ads to their apps. If you can catch their interest with an item or sale they really like, your ad conversion will skyrocket.
 
With mobile users, text is far more influential than video, so remember that before developing your marketing campaign. Upwards of 88% of all mobile users deal in text messages, but only around 41% of them take the time to watch videos on their mobile devices. This obviously means text should be your bigger area of focus.
 
Whether you are running a large business or a small home business, you need to sit down and develop a social media policy that sets the standards of what should and should not be done through social media. This is going to help you and your company from the many things that could possibly go wrong.
 
Brevity should always be the keystone of your mobile marketing communications. Although it seems like people use their smart phones all the time, that does not mean they want to spend their time reading long advertisements. Make mobile messages as short and to-the-point as you possibly can.
 
Make it easy for a customer to opt out of your messages. If a customer does not want to receive mobile messages from your business any longer, you should have a simple code they can text to you to remove themselves. Having a process that is too complicated can make people remove your business from their life all together.
 
Listen to your customers in your mobile marketing campaign so that you can always better cater to them. If you assume you know what your customers want, you are going to make a serious you-know-what out of yourself. Instead of assuming, listen to their needs and then work from an informed standpoint.
 
To wrap it up, you want to come out on top as number one when it comes to mobile marketing to your target customers. Others may have the knowledge, but now you have the confidence. Go out and start showing why you are the best at what you do, right now, with the addition of this helpful information.

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